I received this email from the CEO of Coldwell Banker on Nov. 9th. It's great news for the company as well as buyers and sellers.
Dear Coldwell Banker® Colleagues,
Remember back in 1996 when Coldwell Banker became the first national real estate brand to have a national Web site? Since then, our www.coldwellbanker.com has innovated time and time again, won countless awards and set a high bar for industry excellence.
I'm now proud to let you know that our efforts our continuing to pay off in big ways:
- Visits to www.coldwellbanker.com are expected to set a record in 2007. We are on pace to have more 30 million total visitors see your listings
- Traffic to www.coldwellbanker.com is up 12% in 2007 vs. same-time last year
- Nielsen/Net Ratings, one of the top Web site trackers, has ranked www.coldwellbanker.com as the top full-service real estate brand Web site from January-August
I want to draw further attention to this last bullet. According to Nielsen, our national site had 15.1 million unique visitors from January-August 2007, 7% more than our nearest rival. RE/MAX followed www.coldwellbanker.com with 14.1 million unique visitors.
This Coldwell Banker win is something you can tout in your recruiting efforts and home marketing presentations. In fact, a PDF flyer is available on www.coldwellbankerworks.com for your immediate use! We have also highlighted a second PDF, which is available to order through Merrill, touting Coldwell Banker being named by Franchise Times as the top real estate brand for the eighth straight year.
We will continue to provide you with these types of tools to allow you to promote the benefits of being in the Coldwell Banker system.
As always, continued good luck!
Sincerely,
Charlie Young
Chief Operating Officer